Mobile advertising provider AdMob has raised $12.5 million in a Series C extension, bringing the company’s total Series C investment to $28.2 million.
The funding was provided by Draper Fisher Jurvetson’s Growth Fund and Northgate Capital.
AdMob says it will use the extension cash to expand further into the global market, hiring local staff in key areas like Japan, India, South Africa and Western Europe. It’ll also develop new language interfaces, invest in improving its ad-serving platform, and increase the breadth of its sales and business development team in the United States.
The company has grown exponentially over the past year, mainly due to serving ads within 3G iPhone applications and websites. It works with other mobile platforms as well, including Android, a development just recently announced. In December 2008, AdMob served 6.3 billion ads, up from 2.0 billion in December 2007.
The company has raised a total of $47.2 million.