WebTrends, a company that provides online analytics and marketing solutions, has been tracking the Android platform and found something that may of interest to old media companies. Yes, the new G1 is surging in popularity and may be the first mobile platform that could challenge Apple’s iPhone, but the UK’s Telegraph Media Group has discovered something of more immediate importance.
The Telegraph Media Group is the publisher of The Daily Telegraph, The Sunday Telegraph, and manages the popular online news site Telegraph.co.uk. Now the Telegraph website did something incredibly brilliant and actually developed an Android application, available at Telegraph.co.uk/mobile, that’s been downloaded 5, 000 times and has generated over 31, 000 visits to the newspapers website.
Maybe this is something The Christian Science Monitor should look into.
via pr
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