A tough American economy hasn’t dulled the appetite for mobile applications according to a November ABI Research poll. The survey of 235 US smartphone users revealed that 16.5 percent spent between $100 and $499 on mobile applications last year. The highest price paid for anything application was $25, so it’s apparent this minority of app addicts have quite the expensive and prolific application appetite.
Interestingly the study also revealed that Apple’s low-priced iPhone apps in tandem with its marketing effort surrounding mobile content, have created a ‘halo’ effect, increasing sales and downloads of non-Apple applications which are often much more expensive.
