You don’t have to be a tech enthusiast to know that president-elect Barack Obama loves his Blackberry. Pre- and post-election, Obama has been quite public about his love for the mobile phone. And lately, his displeasure at the prospect of losing it once he enters the Oval Office (mainly for security reasons).
But no matter what eventually becomes of Obama’s Blackberry, marketers estimate his love could earn him an endorsement deal worth $25 million to $50 million. And he’s not earning a penny. This is great for Research in Motion. There is nothing more authentic then the President of the United States boosting a brand day in and day out. And it’s costing the Blackberry maker nothing.
Should Obama ever take an endorsement deal there will be no shortage of ad agencies and marketers with great ideas. Take for instance these two. From The New York Times:
“Gene Liebel, a partner in the Brooklyn agency Huge, said would be a “fantasy assignment.” Asked what tagline he might use for the campaign, Mr. Liebel repeated one his employees had thought up: “If Blagojevich can pick my replacement, I can pick my device.”
and,
R. Vann Graves, the chief creative officer of the UniWorld Group, suggested a campaign showing Mr. Obama in the Oval Office. “In the foreground, you have the desk, but instead of having the proverbial red phone, you have a red BlackBerry,” Mr. Graves said, with the tagline “Shot Caller.”
Nice.
(Image Credit: techchuck)