Becker launches overpriced Ferrari Traffic Assist Z250 GPS navigator

by Justin on January 27, 2009

becker z250 ferrari Becker launches overpriced Ferrari Traffic Assist Z250 GPS navigator

Germany’s Becker has launched a Ferrari-branded Traffic Assist Pro Z250, that while original in design, doesn’t offer anything new in the navigation department.  Sure, the Z250 comes in a Ferrari red and sports preloaded Ferrari images and destinations, but the specs that matter include a 4.3-inch touchscreen, 2D/3D maps of the United States and Europe, turn-by-turn navigation, lane guidance, Bluetooth, a free TMC real-time traffic in some European countries.  In other words, the same features you’d otherwise pay $150 for without the Ferrari name attached.  But thanks to Ferrari you’ll be paying 399 euros for the Z250, or about US$526.

Becker via navigadget

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