Eight members of the Broadcaster Traffic Consortium (BTC) including Beasley Broadcast Group, Bonneville International Corporation, Cox Radio Inc, Emmis Communications, Entercom Communications Corp, Greater Media, NPR and Radio One have formed a new joint venture that will see a US-wide network formed bringing real-time traffic data to digital radio technology.
The consortium will utilize the high bandwidth capacity of HD radio technology to bring real-time NAVTEQ traffic data and other location-based services to portable navigation devices and in-dash automotive GPS systems. Apparently though, the JV is still in the concept stages and it could be awhile before the idea translates into reality.
