Local events website Eventful, also the creator of the popular Eventful iPhone app has teamed up with 1020 Placecast, an interactive media network that uses location information to target ads, in order to increase its ad revenues. Using all kinds of location information including ZIP codes, Eventful content, GPS, and WiFI, Placecast can segment visitors according to their location and display ads in a variety of formats specific to the user’s location.
“Placecast gives us the ability to leverage location and date to deliver more engaging offers to our advertisers and consumers while maintaining the privacy, confidentiality and anonymity of our user base,” said Jordan Glazier, Chief Executive Officer of Eventful, Inc. “It’s an ideal solution for us given our community of highly engaged consumers who use Eventful to discover local events.”
Quite the concept, eh? A local event website teaming up with a location-aware advertiser. We think it makes perfect sense that this will be a growing trend in the future.
