I’ve always known it would just be a matter of time until Facebook rolled out built-in geolocation features. According to the New York Times Bits blog, citing company sources, Facebook will officially announced geolocation features at its annual f8 developers conference in late April. According to Bits, Facebook will not only allow users to append location information to their status updates but also provide a set of APIs so that developers can allow location information to be shared with the social networking platform.
With 400 million users this has the potential to turn the location-based application industry upside down. Facebook’s 100 million active mobile users are perhaps even more significant. But the company says it won’t attempt to compete with the Foursquare’s and Gowalla’s of the world, but rather try to take on Google in the local small business advertising niche. How that’ll work remains to be seen.