Google has announced Experimental Flu Trends for Mexico in response to American and Mexican health officials looking for insight into the Swine Flu outbreak.
Much like Google Flu Trends for the United States, Experimental Flu Trends for Mexico estimates flu activity in various Mexican states by looking at flu-related search queries in aggregated data.
It is, at the moment, entirely experimental. Possible pandemics aren’t a great time to delay a product launch, and as such Google doesn’t validate its Mexican data against confirmed cases of the flu. It’s also not specific to Swine Flu, but rather to all flu-related search queries. However, given the time of year and the media circus surrounding Swine Flu, I’m sure the majority of current searches are specific to the current outbreak.
Surprisingly, while flu-related search queries are trending up in the last week, they’re not nearly as high as during the winter flu season. gps maps mexico google