HBO’s Entourage Crew Teams Up With Whrrl’s Location-Based Social Network
HBO’s hit-show Entourage just got a little location injected into their marketing program thanks to a partnership between Deep Focus and Pelago’s Whrrl, a location-aware social network. The exclusive agreement will see all the main Entourage characters get their own Whrrl accounts with location info and updates on all the featured hangouts from the show.
“Whether the characters themselves are real or not, the places they go and the people they know on the show most often are. In fact, one of the draws of the program is that it meshes real-world experiences with fictional characters – so viewers really feel a part of it all,” said Jon Landers, SVP of Marketing at Pelago. “By teaming up with Whrrl, Entourage gives its fans a truly unique way to follow the show and characters and use the experiences of the guys as a way to have fun in the real-world by finding and even venturing out to the very same places.”
Sound cool? Head over to the Entourage on Whrrl website and get yourself some new friends. And by the way-the season premiere is September 7 at 10 PM on HBO.
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