Nokia Maps 2.0 Gets Lonely Planet Travel Guides
If you’ve ever watched Lonely Planet on TV, you’d know that it’s a great show. Give a couple of animated travellers minimal travel supplies and then send them off to check out the coolest sights in some of the world’s most attractive destinations. Of course, it’s more than just a TV show-it’s a travel information company, one that publishes books, digital travel guides, maps, and more.
Now, in an interesting partnership, Nokia will distribute Lonely Planet content via its Nokia Maps service. Over 100 destinations are now available for which travellers can download guidebooks that’ll help them navigate to local hotspots in whatever city they happen to be in.
Lonely Planet’s CEO Stephen Palmer calls the deal “genuinely transformational” and it is, taking Nokia Maps’ location-awareness and making it ‘hyperlocal‘ rendering it more functional for users. For Lonely Planet, it takes a traditional media company’s business model and removes all the time, space, and place boundaries giving the company a super-targeted syndication platform. I’m genuinely impressed.
Business models are designed to make money though. Individual guidebooks will set you back EUR 7.99 each and are found under the Guide section of the Extras menu of Nokia Maps 2.0. If you don’t yet have Nokia Maps 2.0, it’s freely downloadable here.
via nokia
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