Garmin’s Nuvifone Price Preview

Fri, May 2, 2008

Garmin

Garmin’s Nuvifone Pricing

Garmin’s been pretty quiet regarding details of its planned 3rd quarter release of the Garmin nuvifone, first announced back in January.  However, Engadget caught wind of a surreptitious survey that’s been conducted by the company that, in essence, has been asking if customers would buy the phone given a price of $499.99, a $19.99 monthly fee for unlimited internet and navigation, and a standard voice rate plan for an additional monthly fee, all provided by AT&T.  It looks like the results of the survey were in favor of Garmin’s plan, as the pic above as been released with those pricepoints.  Interestingly, price has been a barrier in jacking up iPhone sales for Apple, yet Garmin looks to be following the same pricing strategy.  Given that it’s only midway through the 2nd quarter and a 2G iPhone release is upcoming, we wonder if Garmin will change their pricing tune under the influence of a marketing behemoth like Apple come release date.

via trustedreviews

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