Is MySpace preparing to sell location-based advertising? A Reuters article today discussing the convergence of mobile social networks and the telecom industry seems to suggest so:
And of course MySpace itself — created to sell advertising, not just for fun — is confident of profiting from new opportunities to sell ads based on features unique to mobile, like knowing where members are, if they choose to opt in.
“That will take you into a whole new realm,” DeWolfe said. “We are focused on creating a large, profitable business.”
A recent study suggested that 48 percent of marketing gurus believe that location-based advertising will be the next big trend in the marketing industry. I’ve been wondering for some time now when MySpace and Facebook would jump on the LBS bandwagon. It appears MySpace could be in the very near future.