In one of the most–if not the most–fascinating application of geographical imagery I’ve seen, Isreali watch designer Itay Noy has launched the “City Squares” line of handmade watches. Or for those in the industry, let’s call them timepieces.
Noy very literally takes satellite imagery of famous city squares–San Pietro in Rome, Columbus Square in New York City, Trafalgar in London, Etoile in Paris, and Hamedina in Tel Aviv–and transposes them on to his watch faces. He does this himself by hand painting enamel on to the watch face, and as not to disturb the geographical masterpieces, embeds screws into the 316L steel frame to serve as hour markers.
Amazingly Noy machines every single piece of each watch himself and says the whole process takes 2 to 4 weeks. Quite labor intensive and probably the reason a typical City Squares watch costs roughly $3300.
