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5 August 2020

Limbo buys Brightkite, creates bigger Brightkite

brightkite limbo Limbo buys Brightkite, creates bigger Brightkite

The inevitable location-based mobile social networking consolidation has begun.  This morning California-based Limbo purchased Brightkite in a nearly all-stock transaction and announced a previously undisclosed $9 million financing round from January 2009.  Limbo will be re-branded Brightkite and Limbo chief executive officer Jonathan Linner will remain CEO of the merged company, with Brightkite founders Martin May and Brady Becker in charge of product management and design.

So what does this all mean?  The new Brightkite will have 35 employees enabling it to create and debut new features at a faster clip.  In addition, by bringing Limbo users onto the Brightkite platform, the combined user base will be upwards of 2 million, roughly double that of competitor Loopt.  The Brightkite blog states that it’ll now have the resources to develop applications for more mobile platforms such as Blackberry and Windows Mobile, improve carrier integration both in the United States and internationally, and improve its database of points of interest.

But the real question is: can it ever compete with Facebook?

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