Boca Raton-based LOC-AID Technologies, a provider of aggregated wireless location data to mobile content and service providers, has signed a channel partnership with Canadian mobile marketing agency, MyThum Interactive.
MyThum, which is based in Toronto, develops comprehensive mobile marketing solutions for major brands incorporating SMS, MMS, WAP and mobile television technologies. By incorporating location data from LOC-AID, partly pulled from Canadian wireless carriers Telus and Bell Mobility, MyThum will be able to deliver highly personalized advertising geared for a particular location.
As an end result, Telus and Bell customers will be the end-recipients of the improved marketing services.
The length or financial terms of the partnership haven’t been disclosed.
