Dubbed “Follow The Music”, Loopt’s new feature lets fans of bands such as Shwayze, Chromeo, 3oh!3, The Submarines, The Secret Handshake, A Cursive Memory, Meiko, Valencia, The Medic Droid, and Bayside act as distant groupies using their mobile phones. Fans will be able to know exactly what city their favorite band is in, plus view photos and updates, add comments to musician’s journals, and even find out where special events are located.
Loopt and NonStop Riot haven’t limited their marketing campaign for “Follow The Music” to the mobile phone either. Using live video from each band on their MySpace pages and other web-based social networks, Loopt integrates steps to join the program on the traditional internet in order to reach as many possible user’s they can. In our opinion, Loopt seems to have it all figured out when it comes to acquiring a massive user base for their application.
via venturebeat
