Microsoft Live Search Maps has been re-branded as Bing Maps in one of the worst name change flubs in history. All kidding aside, the new name is part of Microsoft’s new search engine launch today (the search engine is also called Bing–details here), and also includes a renaming of Virtual Earth, now called Bing Maps for Enterprise. At least the MapPoint Web Service and Photosynth will remain under the same names.
The name may be horrible but the good news is the features and APIs will remain the same for both Bing Maps and Bing Maps for Enterprise. I’d really like to know where Microsoft came up with the name Bing though. For some strange reason it brings to my mind…toilet paper. Why is that?