Microsoft has integrated Photosynth into its Virtual Earth mapping property, enabling commercial enterprises the ability to create 3D interactive applications. If you’re not familiar with Photosynth, it’s an amazing technology. It automatically stitches together pictures and creates a 3D model of anything you can think of. And with the new update, everything can be viewed using Microsoft Silverlight, Mac users inclusive. So what are the benefits here?
Microsoft hopes that the integration will be encourage business, government organizations and other commercial enterprises to adopt the technology. And, in my opinion, they’d be crazy not to. Take a real estate website like Trulia or Zillow. Virtual Earth maps could provide the underlying location-based platform which could then be combined with collected real estate information and 3D immersive views of every property on the platform. It adds a real world feel to location-based information due to its interactive nature. From an end user perspective it makes content much stickier and more effective.
The commercial update also adds new controls to Photosynth, enabling users to control whether their ’synths’ are public or not. Users can also select whether they’d like certain synths highlighted.
I think this is some fascinating stuff. You can head over to the Virtual Earth blog for all the technical details plus links to some videos and demos.