Outside.in has signed a deal with NBC Local Media to build nine hyperlocal news sites using its geo-targeted aggregation platform. New York, Los Angeles, Chicago, Philadelphia, the Bay Area, Dallas, Washington, DC, San Diego and Hartford all have Locals Only websites where visitors can find all of the relevant news to the particular neighborhood.
Outside.in’s technology pulls in all types of media including blogs, online newspapers, press releases, and even Twitter tweets and sorts them by location. That way, for instance, a New York Locals Only visitor would see news relating to New York.
Not only does this benefit users by delivering the news that directly affects them, but it enables NBC to build out news sites without an editorial staff, cutting costs in the process. From an advertising perspective, ads can be targeted more accurately as they’re specific to one location and its related content.
In total, Outside.in has created 650 neighborhood pages for the Locals Only sites and I’d imagine the company will enter more cities with NBC or another partner in the future.
Just last month the hyperlocal news startup raised an undisclosed amount of funding from Union Square Ventures, the New York City Investment Fund, and Betaworks. Outside.in provides widget-based tools like StoryMaps and GeoToolKit for bloggers and website developers to add location-awareness to their web properties, as well as an API.