TeleNav, a GPS navigation and mapping provider, has made good use of the location data it collects from the more than 13 million users of its navigation applications and published a report about some of their habits. Completely anonymized of course, the data reveals that business searches are perhaps just as important as the traditional navigation features TeleNav offers.
The analysis, confined to the United States, has revealed that Walmart is the most searched for business using TeleNav data, followed by Starbucks, Target, Best Buy and Bank of America. All of these businesses have made a splash in the mobile application marketplace with dedicated applications for various mobile platforms such as the iPhone. Not surprisingly, America’s favorite food by search is pizza, followed by Chinese and burgers.
When it comes to traditional navigation usage, bigger cities such as Los Angeles tend to mean more users attempt to re-route to avoid traffic or just use GPS in the first place. The report is a good, visual read with lots of pictures. Definitely worth it.