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GPS obsessed

Friday
24 March 2017





Vodafone shuts down Wayfinder due to Google, Nokia

wayfinder Vodafone shuts down Wayfinder due to Google, Nokia

The demise of paid mobile mapping applications has begun. Just last year, European wireless carrier Vodafone shelled out $30 million to purchase Swedish startup Wayfinder, a turn-by-turn navigation platform. Of course, at the time Vodafone has every intention of charging for the application to make that $30 million back.

With the release of free Google Maps Navigation and free Nokia Ovi Maps navigation, both fully featured turn-by-turn navigation apps, Vodafone’s Wayfinder vision was cooked and the service has been officially shut down.

Vodafone’s Anna Cloke spoke to Engadget and put things into perspective:

“We could not charge for something that other gave away for free.”

And the deathwatch begins…



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