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GPS obsessed

1 April 2016

Blaupunkt, Clarion Next To Quit GPS?

Twice is reporting that Clarion is letting go all of its independent sales representatives and owner of Blaupunkt, Bosch, may be looking to sell.

Blaupunkt, portable navigation device and car radio maker, could be sold by parent company Bosch in the near future barring a strategic partnership or joint venture.  That seems unlikely to me and I’m putting my money on a sale…and no more Blaupunkt PND’s.  As more people buy vehicle’s without a factory-installed car radio and as navigation becomes increasingly reliant on mobile phones, Bosch has realized that Blaupunkt isn’t anything more than a liability and has removed all resources from aftermarket products.

Clarion, another car radio maker and seller of the internet-connected ClarionMiND navigator in North America, has cut all of its independent manufacturer’s representatives in order to lower its expenses.  The company will now only focus on its largest retailers, who, in turn will attend to regional representatives.  Although the announcement didn’t specify anything specific regarding its navigational products, the distribution changes will directly affect its PND’s.  Count on Clarion exiting the GPS market in the near future as well.

Just earlier today Harman pulled out of the PND market as did Panasonic.

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