Where’s Santa? Ask NAVTEQ, his newest geospatial partner

Garden of the Gods
Just like the “Naughty and Nice” List, the map of the world is highly complex and ever changing. So says a hilarious press release from NAVTEQ yesterday, spoofing itself as the latest and greatest geospatial partner of Santa Claus and the North Pole Department of Transportation. The press release does a great job of pointing out some of the finer points of NAVTEQ maps in the context of some Christmas humor:
  • a fully navigable map of Iceland, apparently useful ‘even though Santa is a “local”‘
  • Visual Content, such as 3D landmarks and 3D City Models, updated for 5 Brazilian cities
  • the 5000 fewer tons of feed that Rudolph and the other reindeer will need to fuel their flight around the world with the help of the company’s fuel efficiency data
NAVTEQ is no stranger to the press release and the majority of them relate to some small map content update, but this one is definitely worth a read.
(Image credit: NORAD)

  • mionavmanm305
    That's sounds really cute and bit funny. I wish we could really find Santa in that way. And ask personally to give us gifts rather than putting it in our socks. So much of fun is there…
    Mio Navman Spirit V505
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